Pedigree is a household name. When I was a kid (a long time ago) this is what we fed our Golden Retriever. “Top breeders recommend it”, so it has to be good, doesn’t it?

Let’s take a look at the Adult Vital formula made by chocolate bar company Mars

Cereals is the main ingredient. That’s odd given a dog is essentially a carnivourous animal. It doesn’t even say what cereals.

I’ll bet you bottom dollar the “cereals” will be predominantly wheat, the cheapest grain used in pet foods. If it were quality grains such as oats or barley they’d definitely say so on the bag. Wheat is the #1 cause of allergies, itchy skin, and obesity in our pets. Dogs have a shorter digestive tract than we do, which means they’re unable to efficiently digest ingredients such as this. To put it bluntly, Pedigree from the off is a really poor product.


The second ingredient is Meat and Animal Derivatives (including 4% Chicken). Again, this doesn’t scream quality. What meat? What animal derivatives? What animal? It’s nice to know chicken amounts to 4%, but that really isn’t much, and in any case – what part of the chicken?


The third ingredient is also ambiguous – Oils and fats. What oils, what fats? If we were talking about decent quality oils and (animal) fats they would disclose it on the packaging. The reason they don’t is because they don’t want you to know, and that also means you don’t want to know.


In retrospect it breaks my heart the beautiful dog I grew up with was fed this without consideration (we weren’t to know). She died of cancer.


Where to buy?
Ingredients and analysis

* Carbohydrate estimate calculated based on listed Protein and Fat percentages, Moisture (10%), and Ash (8%).

Cereals, Meat and Animal Derivatives (including 4% Chicken), Oils and Fats (including 0.2% Fish Oil, 0.2% Sunflower Oil), Derivatives of Vegetable Origin (including 2% Dried Beet Pulp), Minerals (including 0.7% Sodium Tripolyphosphate), Antioxidants, Preservatives

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