Chappie has been around for decades. On the bag it says “Developed with Vets”, whatever that means? It would be better if it said “Developed by a Pet Nutritionist”, but it obviously hasn’t been.
Let’s discuss Chappie Complete Chicken Dry Dog Food, and I’ll explain why it isn’t very good…
The food is low in protein at 20% and very low in fat at 6.5%. Dogs need quality proteins and animal fats to sustain health, so these percentages aren’t good. It also ensures the food is high in carbohydrates which is harmful to dogs, and assures us the cheap cereal grains are much more significant in the food than any meat.
If we take a look at the ingredients we don’t see chicken as the main ingredient. The main ingredient is cereals, of which a minimum 4% is whole wheat. The rest could be anything, and very likely inclusive of hard to digest husks and waste. Cereal by-products are referred to in the industry as “floor sweepings” for good reason.
The second ingredient is meat (and meat by-products), but given ingredients are listed in percentage order it could mean the food is mostly cereals with a token amount of meat. It’s ambiguous meat as well, which means it could be anything. Chicken only makes up for 4% of it, so what’s the rest?
All the ingredients are ambiguous. What oils and fats are included? What minerals? What about vitamins – where are they? What are the “derivatives of vegetable origin” and why aren’t they good enough to disclose? Ambiguity on a pet food label means only one thing – poor quality.
As a final point, when antioxidants aren’t listed as “natural” it means they’re “synthetic”. Most synthetic antioxidants are carcinogenic.
Cereals (including 4% Whole Wheat), Meat and Animal Derivatives (including 4% Chicken), Oils and Fats, Minerals, Derivatives of Vegetable Origin, Antioxidants